Our Story

FilrsTrade Premium Car Rental was founded in 2015 with a singular vision: to transform luxury car rentals from a transactional service into an exceptional experience. What began as a boutique operation with a small collection of high-end vehicles in Los Angeles has evolved into a nationwide network of premium rental locations serving discerning clients across the United States.

Our journey has been defined by an unwavering commitment to quality, personalization, and attention to detail. We understand that our clients don't simply seek transportation—they desire experiences that complement their lifestyle and create lasting memories.

Today, FilrsTrade stands as a leader in the premium rental market, offering an unparalleled selection of luxury, exotic, and classic vehicles, accompanied by concierge-level service that anticipates and exceeds expectations.

Luxury car showroom with FilrsTrade vehicles

Our Mission

To provide exceptional automotive experiences through impeccable service, an outstanding vehicle collection, and personalized attention that exceeds the expectations of our discerning clientele.

Excellence

We maintain the highest standards in our vehicle selection, preparation, and customer service, accepting nothing less than perfection.

Personalization

We recognize that each client has unique preferences and requirements, tailoring our service to create bespoke experiences.

Integrity

We operate with transparency and honesty, building long-term relationships based on trust and mutual respect.

Innovation

We continuously enhance our services and fleet, embracing new technologies and approaches to elevate the rental experience.

Leadership Team

Jonathan Pierce - CEO

Jonathan Pierce

Chief Executive Officer

With over two decades of experience in luxury hospitality and automotive industries, Jonathan brings a visionary approach to premium car rentals.

Alexandra Chen - COO

Alexandra Chen

Chief Operations Officer

Alexandra's background in logistics and high-end customer service ensures our operations run with precision and excellence.

Marcus Washington - Fleet Director

Marcus Washington

Fleet Director

Marcus's automotive expertise and passion for exceptional vehicles guide our curation of the finest luxury and exotic cars.

Sophia Rodriguez - Client Relations

Sophia Rodriguez

Director of Client Relations

Sophia leads our client experience team, ensuring every interaction exceeds expectations and builds lasting relationships.

The FilrsTrade Difference

Exceptional Fleet

Our collection features the latest models from prestigious manufacturers, meticulously maintained and prepared to the highest standards.

Concierge Service

From personalized vehicle delivery to customized itineraries, our concierge team attends to every detail of your experience.

Nationwide Presence

With locations in major cities across the USA, we offer consistent excellence and seamless service wherever your journey takes you.

Flexible Arrangements

From hourly rentals to extended leases, we accommodate your schedule with options that suit your specific needs.

Membership Program

Our tiered membership program offers exclusive benefits, priority access to new models, and personalized preferences.

Comprehensive Insurance

Drive with confidence thanks to our tailored insurance options designed specifically for high-value vehicles.

Client Testimonials

"FilrsTrade exceeded every expectation during our California road trip. The Bentley Continental GT was immaculate, and their concierge service anticipated our needs before we even expressed them. This is how luxury car rental should be done."

Robert J.

Robert J.

New York, NY

"When we needed a vintage Rolls-Royce for our daughter's wedding, FilrsTrade delivered an experience beyond our imagination. The chauffeur was professional, the vehicle was stunning, and the attention to detail made the day even more special."

Caroline M.

Caroline M.

Chicago, IL

"As a frequent business traveler, I've experienced car rentals across the globe. FilrsTrade stands apart with their personalized service and immaculate vehicles. Their membership program offers exceptional value and convenience for regular clients."

David L.

David L.

San Francisco, CA

Our Locations

Los Angeles location

Los Angeles

Our flagship location featuring our most extensive collection of exotic and luxury vehicles.

New York location

New York

Serving Manhattan and the Tri-State area with premium vehicles for urban elegance.

Miami location

Miami

Specializing in convertibles and supercars perfect for South Florida's scenic drives.

Las Vegas location

Las Vegas

Make a statement on The Strip with our collection of head-turning exotic cars.

Additionally, we offer delivery services to major cities across the United States. Contact us for availability in your area.

Fun Fact of the Day

The average luxury car rental company replaces their vehicles every 12-18 months, but at FilrsTrade, we update our fleet every 6-8 months to ensure clients experience the latest models!

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Experience the FilrsTrade Difference

Whether you're planning a special occasion, business trip, or simply want to elevate your travel experience, our team is ready to exceed your expectations.